Each marketplace has a unique customer base and niche. Upriver will assist its clients onboard relevant marketplaces, post a due diligence on the feasibility of the client’s products on the marketplace.
Brand registration, bank account setup, GST, tax codes, 3rd party logistics and FBA setup
Select right set of products by using our industry knowledge, syndicated research and history on operational accounts
Easy listing of products across multiple marketplaces by using proprietary tech-tools
Maintain an optimized product catalogue by identifying content mismatches, SEO optimisation, managing tickets/cases, parent-child categorization
Upriver will set the stage to support your revenue growth on marketplaces. Our team of expert marketplace consultants will steer you towards success.
Actively track online prices, identify pricing sweet spots and ensure competitive pricing
Management of PPC, DSP and other Advertising Campaigns on leading marketplaces
Subscribe and leverage lightning deals, deals of the day, festive deals etc.
Review automation, negative review management, customer queries management & inventory management
Upriver deploys industry leading Artificial Intelligence Engines, built specifically for Amazon, to better manage your advertising.
AI-powered advertising engine ensures that efficient bid placement happens on the most likely to convert keywords
Keyword harvesting basis past data and create campaigns with most converting keywords
Structure multiple campaigns using Amazon best practices, optimized by intra-day automation
Powerful insights on ASIN level enabling faster decision making
Your account health is imperative to success in the competitive marketplace scene. Each marketplace has a unique set of metrics that they monitor and assess. Upriver maintains these metrics and bolster the same in the right direction.
Weekly and monthly reporting including Dashboards and MIS reports to improve visibility
Daily monitoring including managing suppressed/blocked ASINs, policy or compliance violations, reminders before SLA breaches
A comprehensive account health track report on a periodic basis, along with suggestions to improve the same
MAP violations, unauthorized sellers and claims management facilitation
Preeti Gupta CBO, Nykaa Fashion
Ankit Tanna Brand Manager at Namshi
Rajneesh
Ishan Grover CEO & Founder
Each marketplace is different. Brands need a strategy that factors in these differences and a team to put that strategy to work. That’s where an account manager comes in. Our Account Managers act as an extension of your team, manage your day-to-day business on marketplaces, and maximize your revenue and margin potential.
Each Account Manager has a qualified team that has experience of working on multiple marketplaces and growing client accounts. They are also backed by our Data Analytics and Advertising teams, which have functional expertise in their respective areas.
Account Managers are directly supervised by our leadership team that remains very hands-on and paranoid about client success.
Well, for multiple reasons. Following are the top 5 reasons:
Upriver services the following Indian and International marketplaces :
Indian Marketplaces – Amazon, Flipkart, Ajio, Nykaa, Myntra, Big basket, CRED
International Marketplaces – Amazon, Namshi, Noon, Zalora, Zalando, Walmart
Yes. Upriver is registered under Amazon Service Provider Network (SPN). You can visit our page to verify the same – https://cutt.ly/LGSvumL
The brand needs to take care of the warehousing, Photography, account reconciliation, brand communication and creatives. However, for all the given services we have trusted agency partners that can provide the above mentioned services.
The team comprises a team leader, an account manager and an advertising manager. The team leader is responsible for the overall strategy deployment and keeping the milestones in check for the brand. Account managers are your point of contact and would be the go to person for all operational matters on the account. Advertising manager would work closely with the account manger to drive qualified traffic to our listings to grow both organic and inorganic sales over time.
Clients can escalate any matter to the team leader on email, Whatsapp or a phone call. If the client is not satisfied with the team leader’s action, they can further escalate the matter to the senior management and the same would be taken up within 48 hours.
No. The client has to allocate a separate budget for advertising on the platform. Upriver’s fee is exclusive of any marketing budget.
