Why do we need an e-commerce strategy?

E-commerce is extremely competitive, and each channel has its own nuances. A well-researched strategy helps you select the right channels and avoid high spending on unproductive efforts.

How long does it take to develop the strategy, and what is the process?

It takes up to 4 weeks. The process includes research on category & competition, cost economics, value chain, defining positioning, assortment, and pricing.

Is there a senior team working on strategy development?

Yes, Strategy development is led by senior consultants with extensive experience in launching and scaling e-commerce brands. They continuously analyze market trends and dynamics to shape informed, growth-focused strategies.

Will you help decide which online path is right — marketplace, D2C, or both?

Yes. We help brands evaluate channels, customer segments, unit economics and market demand to decide the best path—whether marketplace, D2C, or a blended approach.

What does Upriver’s Marketplace Management service include?

It includes brand onboarding, listing, catalogue optimization, on-platform SEO, ad campaigns (PPC & DSP), price monitoring and deals management, account health tracking, compliance management, brand protection, inventory planning assistance and more.

Will Upriver handle advertising on marketplaces like Amazon, Flipkart Myntra, Blinkit and other marketplaces?

Yes. Upriver manages PPC, DSP, lightning/festive deals, and uses AI-driven advertising tech tools to optimize ads.

What is 'account health' in marketplace management?

Account health refers to maintaining compliance metrics, suppressed/blocked ASINs, managing reviews, policy violations, and staying within service level agreements (SLA).

How quickly can we see results from these marketplace services?

While initial listing improvements and ad campaigns can show impact in a few weeks, measurable revenue ramp-ups and brand visibility often appear over 3-4 months.

What is included in Upriver’s D2C Management service?

It includes managing performance marketing (meta & Google Ads), retention strategies via WhatsApp, email & SMS, data-driven SEO, conversion rate optimisation, UI/UX optimisation, and ongoing analytics & reporting.

How long does it take to see results in D2C Management?

Initial improvements in traffic and customer retention can often be seen within 1-2 months, while more substantial growth in conversions and ROAS typically takes 3-6 months.

Is advertising spend included in the D2C Management fees?

No. Clients need to allocate or add a separate budget for ads as per discussion between Client and Upriver. Upriver’s D2C Management fee typically covers strategy, execution, and optimization, excluding ad spend.

Do you provide website UI/UX improvement and conversion funnels as part of the service?

Yes. Upriver works on website UI/UX improvements and conversion funnel optimisation to ensure visitors convert, including testing, design tweaks, and usability enhancements.

What does Upriver’s Social Media Management service include?

It includes account setup or revamp, strategy development, creative content suggestions, posting, community building and engagement, boosting, tracking analytics, and more.

How quickly can we see results with social media management?

Initial engagement improvements may be visible in 6-8 weeks; more substantial growth in followers, reach, and conversions often takes 3-6 months.

What kind of brands is this service suited for?

This is best suited for D2C brands looking to build brand awareness, engage audiences, boost social reach, and convert digital traffic into loyal customers.

What platforms does Upriver’s Social Media Management service include?

Upriver has expertise on Instagram, Facebook, YouTube, LinkedIn, Reddit, Quora, and X. However, for each brand, the social media channels to be used will be decided on a case-by-case basis, depending on relevance.

Can Upriver handle paid social media ads too?

Paid social media ads are central to our services. We blend targeted campaigns with organic content and data insights to drive reach, conversions, and visibility, managing everything from creative optimization to performance tracking.

Can Upriver help with influencer collaborations or UGC campaigns?

Yes, we provide influencer marketing as a separate service, we connect with the right creators who align with your brand voice and audience. We also handle influencer briefs, contracts, and performance tracking, so you don’t have to lift a finger.

What creative assets are included in Upriver’s Creative Services?

We deliver creative assets for marketing campaigns, social media, product listing images, product videos, lifestyle videos, and branding collateral tailored to your brand identity.

How long does it take to produce creative content?

Turnaround depends on asset type and quantum of work; small social graphics may take a day, while more complex video or branding work may take 2-3 weeks.

Do you do creative revisions and feedback rounds?

Yes, we include revision rounds to ensure designs align with your brand voice and campaign goals, allowing feedback to refine the final creatives.

Are creatives optimized for different channels (social, marketplaces, website)?

Absolutely. Every creative is tailored to suit channel-specific formats such as Instagram, Facebook, Amazon imagery, website banners, etc.

Does creative services also include product photoshoot?

No. The photoshoot needs to be conducted separately by the client.

What is the creative services team skilled at?

The creative team can deliver a range of visual content, including static images, GIFs, illustrations, infographics, and 3D motion graphic videos.

Home | Upriver

Your growth partner for all things
e-commerce

A full service E-commerce brand accelerator that helps you achieve sustainable growth on E-commerce marketplaces, D2C website and other digital channels, in India and Internationally.

free consultation

Choose A Partner, Not An Agency

Upriver acts as a trusted partner in delivering end-to-end strategy, operations and marketing support, assisting in launch and growth of brands online through continued use of cutting edge technology and data-driven insights delivered by a skilled team working through streamlined processes.

Our Solution

plinko
Adding Value With Our Expertise
1win

E-commerce Consulting

Start and scale your business with tailored strategies that work for online brands.

Learn More

Marketplace Management

A single point-solution for Indian & Global marketplace needs.

Learn More

D2C Management

Power your e-commerce with data-driven insights and execution.

Learn More

Social Media Management

Grow your brand’s digital presence with content that connects and strategies that deliver.

Learn More

Creative Services

Create designs and campaigns that get your brand noticed and loved.

Learn More

Our Testimonials

We had a very bad experience with previous channel management companies not able to handle our marketplace accounts, or rather messing it up. Upriver team rehauled the accounts and deployed a highly skilled team, providing a quick solution to our issues. We thank the Upriver team for being very responsive and professional in their approach.
kisakes.org

Ishan Grover CEO, Svish on the Go

For Amazon we trust Upriver. The team is supportive and result oriented. They make sure to do anything and everything in their power to bring in the desired results for the client. We highly recommend Upriver as a go-to agency for all your marketplace needs.

Bindu Amrutham Founder, Suganda Skincare

Their understanding of different marketplaces including other aspects of the e-commerce equation including warehousing, payments etc. is exceptionally strong. Highly recommend using them if you are launching a brand on Amazon and have aggressive growth plans

Preeti Gupta CBO, Nykaa Fashion

Our Testimonials

Case Studies

Helping Brands On Their Digital Transformation

Among Top 3 brands in the lingerie category within 9 months of launch

Preeti Gupta CBO, Nykaa Fashion

Sales Growth of 2,200% in Just 6 Months

Bindu Amrutham Founder, Suganda Skincare

Our Blog

Featured Insights

View All

22-September-2025

Top Digital Marketing Trends Every D2C Brand Must Watch in 2025

Lean More

The Future of Performance Marketing: What D2C Brands Need to Know

Lean More

Winning on Amazon: Digital Marketing Tactics for Marketplace Domination

Lean More

News

In The News

4 out of 5: Fake reviews are everywhere. Are govt guidelines the fix?

Will the new government guidelines curb online fake reviews?
godawards.com

Zuckerberg’s metamorphosis: how the ad push by Facebook, WhatsApp, and Instagram is impacting India

Upcoming festive season gives ecommerce players a reason to cheer, as they anticipate buoyant sales

How Bright is the Future of the D2C Market in India

Robots In Retail: A futuristic dream come true

Upriver forays into Nepal, partners with V-Chitra

Upriver partners with Sweden-based Curamando AB to service the European market

India's leading online sales accelerator Upriver to achieve USD 50 million in annualised GMV expedites its growth strategies for this year

The intent of the government will decide how much ecommerce policy implementation will result in on ground changes.

For now, discounts are the main hook to attract consumers to online shopping. Offline channels will have to be price competitive if they want to stay relevant.

Our YouTube Channel

Inside Quick Commerce: Scaling & Succeeding on Zepto & Blinkit with Upriver

In this video, we dive deep into the current tariff wars between the US and China, as well as the US and India, and how they impact global trade. We break down the costs and opportunities emerging from these increased tariff rates, especially for Indian sellers who are worried about doing business in the US.

While the trade tensions might seem daunting, there are clear opportunities for Indian businesses to thrive in the US market. Watch this video to learn why Indian sellers shouldn't be scared or confused by the changing tariffs and how they can continue to grow their presence in the US.

Key Takeaways:

How the US-China & US-India tariff wars are affecting global trade

The real costs and potential savings for Indian sellers

Why Indian sellers should keep pushing forward in the US market

If you're an Indian seller looking to break into the US market, this video is for you!

Don't Fear US Tariffs – Grow Your Business! - Explained by Mohit Jain- Founder of Upriver Ecommerce

Agency vs. Internal Team - What's better? Check out this video to learn all the differences

Vendor Central vs. Seller Central: Which Platform Aligns Best with Your Business?

In this week's Founders Friday, our Founder and CEO, Baqar Iftikhar Naqvi, shares his insights on building lasting connections with customers.
Discover the strategies that turn one-time buyers into lifelong supporters.

Tune in to find out how to create loyal relationships that go beyond the first sale!

Write to us at support@upriver.in

hashtag#CustomerLoyalty hashtag#FoundersFriday hashtag#BusinessInsights hashtag#LoyalCustomers hashtag#BrandBuilding hashtag#CustomerRetention hashtag#Upriver

Can customer loyalty truly be earned—and kept for the long haul?

Outsmart The Rising Cost of Ads

Load More... Subscribe

Need Help

FAQs

Upriver offers end-to-end digital e-commerce solutions, including e-commerce consulting, marketplace management, D2C management, performance and retention marketing, social media marketing & creative services.

Upriver specializes in scaling D2C brands with performance-driven marketing strategies, expert e-commerce management, and creative campaigns tailored to drive sustainable growth.

Yes, Upriver provides complete marketplace onboarding and management solutions for platforms like Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto, etc., including listing, cataloguing, ad optimization, inventory planning support, and growth strategy.

Absolutely. Upriver creates and manages social media strategies to enhance brand visibility, boost engagement, and convert audiences into loyal customers.

Yes, we support new brands in launching their D2C business end-to-end, from go-to-market and channel strategy to marketplace onboarding, website development, and scalable growth execution.

Our Partners

Free Consultation

Our strategy and growth experts will take you through our array of services and explain how our amalgamation of skilled human resources and technology can help you grow faster and more profitable.

Consult Now

Your growth partner for all things
e-commerce