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A deep dive into the journey of each brand — the challenges, growth targets, strategies deployed, and the final numbers achieved.
A traditional Indian wear brand inspired by India’s rich heritage, blending timeless craftsmanship with modern design. Focused on quality, inclusivity, and sustainable practices, the brand offers elegant, versatile styles for today’s woman.
Partnering with Upriver, the brand aimed to scale its presence across marketplaces and strengthen its D2C business while staying true to its core values of authenticity and premium quality. Despite being present on marketplaces and D2C platforms for a long time, sales for the brand had stagnated, prompting them to hire Upriver for growth.
Our objective was to establish the brand across multiple marketplaces and its D2C platform. The parent company sought a clear strategy to successfully launch and scale the brand while ensuring profitability within a defined timeframe.
Upriver partnered with e-commerce players to launch one of the women’s lingerie and innerwear labels, a leading premium label. Our objective was to establish the brand across multiple marketplaces and its D2C platform. As an IPO-listed company, the parent sought a clear strategy to successfully launch and scale the brand while ensuring profitability within a defined timeframe.
My Pahadi Dukan connects hidden Himalayan producers with eco-conscious buyers across India by offering authentic, organic, and high-quality products directly from the source. As a new entrant, the brand aimed to establish a strong presence and scale its reach through marketplaces & social media.
The brand was started out of dire need for products that were solution-centric. While there were many options, most of them were formulated to cater to large number of customers, rather than addressing their skin concerns. This was also a problem that the founder has faced herself as she couldn’t find a product that helped. This experience led her to educate and train to start her own skincare brand.
The brand manages a range of 21 products within the Home & Kitchen section, including Bath Towels, Bath Sheets, and Hand Towels. To enhance performance, Upriver improved their catalog by refining product descriptions, titles, A+ content, and inventory plans.
Despite its clear purpose and impactful messaging, the brand faced challenges in reaching its target consumers via online grocery and quick-commerce platforms. Limited visibility, lack of platform-specific optimization, and untapped category potential prevented the brand from capturing the growing audience seeking discreet, convenient, and high-quality wellness solutions.
Despite having high-quality products and a unique farmer-collaborative model, the brand faced challenges in reaching consumers efficiently through online grocery marketplaces. Low visibility on Big Basket and Blinkit, limited platform-specific optimization, and weak merchandising strategies prevented the brand from realizing its full potential in the rapidly growing sector.
Having already presence across major e-commerce channels, the brand set its sights on the next phase of growth, expanding into quick commerce to tap into instant demand and connect with a younger, more dynamic audience.
How Upriver Transformed Doctor Extra Soft’s Design Language, Creating an Appealing Visual Story and Catalogue, Specifically to Accelerate Conversions and Sales on Marketplaces.
A well-established brand in the beauty and skincare industry, this brand is known for its dedication to natural ingredients and scientifically-proven formulations. With an extensive range of products spanning skincare, hair care, and wellness, the brand is committed to promoting healthy, glowing skin. Owned by a leading Indian FMCG conglomerate..
This cookies brand is a fast-growing player in India’s premium cookies and chocolates market, dedicated to delivering authentic, high-quality flavors through its diverse product range. Partnering with Upriver, the brand aimed to scale its presence across marketplaces and strengthen its D2C business while staying true to its core values of authenticity..
The brand within India's organic and sustainable (CPG) market is committed to providing consumers with farm-fresh, chemical-free produce directly from local farmers. By fostering strong partnerships with these farmers, the brand upholds fair trade practices while advocating for healthy and sustainable living.Despite its mission, the strong brand encountered challenges..