Upriver started working with Svish, to launch them online on multiple marketplaces and establish the company as a premium D2C personal hygiene brand. Svish wanted to execute this in the minimum possible time without compromising on quality or marketplaces SLA’s

Initial Situation

Client was stuck with a bad agency who could not go live within launch timelines. False promises were made without sharing a clear roadmap. As a result the launch was delayed.
Svish decided to partner with subject matter experts rather than building their own team.


Undo the haphazard listings done by previous agency and scale simultaneously while launching on multiple marketplaces

Expectations Setting

Started consulting with regards to the nuances of operations of marketplace business, timelines to get things right, marketplaces to launch, preparation required, metrics to track , finances among other things.


Built and executed the 6 months roadmap of sales, projected spends and initiatives on individual marketplaces

Multiple Marketplaces

Svish is now live on 6 marketplaces and 5 e-grocery portals


As most of the products were niche, we started working on the entire Sales funnel and not only the bottom funnel.
Aggressive placements were taken on top of search
Detailed competitor analysis were done for similar products and adjacent categories also to target the right audience.


Among the fastest growing Personal hygiene brand having raised Pre-Series A in June 2022.

Successfully raised $2million in Pre-Series A from institutional investors. Multiple products in category top sellers and month on month sales growth of more than 25%.

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