Upriver Ecommerce Started Working With Suganda, A Skin Care Brand, To Launch The Brand On Amazon And Other Marketplaces And Scale-Up Revenues Sustainably. This Resulted In A 3,669% Increase In Amazon Sales For Suganda.
The client was the very first player to introduce the single-ingredient serums in the Indian market and enjoyed a loyal base of customers.
They wanted to tap the existing customer base on Amazon and improve the brand’s reach.
Our client, a skin care brand, was initially sold through its own website.
When the digital economy was booming during covid-19 times, the client decided to expand its online presence and approached Upriver to help them manage marketplaces.
Dynamic competitive environment with new players launching brands every month.
High pricing compared to close competitors.
Generic keywords in the category were highly competitive.
Upriver team understood the competitive landscape and came up with a short-term and long-term strategy to smoothly navigate the brand on Amazon.
The plan detailed a complete strategy around pricing, content, reviews, warehousing and advertising for smooth execution.
Added top-performing, hyper-relevant keywords to the title and backend search terms.
Highlighted each product’s unique value proposition (UVP).
Focused on benefits, not features of each products.
Made sure to include the Acquis brand name throughout content.
Given The Client Had A Range Spread Across Multiple Categories, The No. Of Campaigns Increased Dramatically. Hence, It Made Sense To Run The Campaigns Through An AI Backed Software That Could Adjust Bids In Real-Time.
In Just 6 Months, Suganda Managed To Increase Their Sales By 2,200% Through Upriver’s Listing Optimisation, Advertising Strategies, And Customer Service Management. Upriver Continues To Work Alongside Suganda To Ensure Even Higher Growth For The Future.
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