Upriver started working with Hamleys (Reliance’s subsidiary), one the biggest retailer of toys across the world, to reduce their cost of advertising and simultaneously improve sales on the marketplace.
This resulted in a 50% reduction in Cost of advertising for Hamleys in the very first month of working with Upriver.
In the first month of working with Upriver, Hamleys managed to reduce its total advertising cost of sales (TACoS) by 12%, advertising cost of sale (ACoS) by 50% through Upriver’s advanced advertising strategy that included strategy & planning to the core.
Upriver continues to work alongside Hamleys to ensure even higher growth for the future.
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