People are spending immense amounts of time scrolling through social media, creating an ideal scenario for businesses to target the right set of customers. Our experts manage campaigns across Meta (Facebook & Instagram), Google Ads, social media platforms, search, and display platforms, delivering measurable ROI. Our team consists of expert media buying professionals that deliver a hands-on, day-in-day-out approach to your account.
As a trusted performance marketing agency,
We help brands expand reach, drive traffic, and boost conversions through targeted paid marketing services.
Expand your reach, increase impressions, and drive traffic with the right social media ads.
Develop a ground-level marketing strategy that works for your business and endgame goals.
Pivot your campaign down the right paid media avenue, we aim to foster a partnership built on trust.
Get trackable and tangible results.
Email & SMS marketing are amongst the best ROI-focused marketing channels due to their low-risk, high-reward equation for businesses to grow their digital community while also deepening their consumer relationships.
Use of automation tools to send Email, SMS, Whatsapp and web-push based on actions, subscriptions, lapses, product purchases or offer code redemptions the users made.
Segment your customer file to execute robust multichannel retargeting and loyalty programs that can extract greater LTV out of existing audiences.
Leverage conversational SMS and email marketing that feels personal, delights customers, and helps reduce subscription churn and drive more revenue.
Services include Custom Strategy, Custom Template Design, Email Automation, Content Creation, Monthly Reporting and Analysis & List Building.
SEO is the backbone of any D2C strategy. Our SEO services help your D2C website rank higher, attract quality traffic, and drive organic growth. Our SEO experts:
Examine potential search volume and winnability to deliver a prioritised list of high-impact keywords.
Leverage technical SEO, on-page and off-page optimization, backlinking, long-form content, site structure, and page speed improvements.
Use best in class tools for keyword research, competitive analysis, and continuous optimization to ensure your brand stays ahead in search results.
Driving traffic is only half the battle. Our Conversion Rate Optimization strategies turn visitors into paying customers.
We analyze user behavior, marketing channels, and website funnels to identify conversion levers.
Our experts also do Click Map analysis, A/B and multivariate testing using best in class tech tools, to improve key metrics in the conversion funnel.
Proven and tested CRO methodology aims at Increasing Sales, Reducing CAC, Improving Conversions, Improving RoAS (Return Over Advertising Spends).
DTC Website not only is a tool for online sales but also a very important shopper engagement tool in today’s digitally native world. Our UX/UI experts design seamless, intuitive experiences that guide users through the conversion journey. The Upriver team along with its brand partner’s tech team will implement the changes based on Upriver’s advice.
Strategic planning of conversion funnels is the first step in our web design journey to propel users further through the funnel and facilitate the conversion process.
Our experts develop your user personas and run thorough research to ensure your web design attracts and retains your target market.
UI/UX planning is an iterative process which evolves in response to your users’ preferences and on-site activities. We use relevant tools to make data-driven design decisions to optimize the paths to conversion.
Authentic and True-to-Brand Look & Feel from wireframes to CTA buttons. Our experts ensure that each element of your web design is true to your unique identity.
Upriver is a full-service D2C marketing agency, combining performance marketing, Meta and Google Ads, retention strategies, SEO, CRO, UI/UX expertise, and creative solutions to grow your brand online. We deliver measurable results, optimize every touchpoint, and create a seamless experience that converts visitors into loyal customers.
It includes managing performance marketing (meta & Google Ads), retention strategies via WhatsApp, email & SMS, data-driven SEO, conversion rate optimisation, UI/UX optimisation, and ongoing analytics & reporting.
Initial improvements in traffic and customer retention can often be seen within 1-2 months, while more substantial growth in conversions and ROAS typically takes 3-6 months.
No. Clients need to allocate or add a separate budget for ads as per discussion between Client and Upriver. Upriver’s D2C Management fee typically covers strategy, execution, and optimization, excluding ad spend.
Yes. Upriver works on website UI/UX improvements and conversion funnel optimisation to ensure visitors convert, including testing, design tweaks, and usability enhancements.
