Upriver Strategy - Amazon

Product Prioritization:

Focused on high-potential SKUs to maximize ad efficiency and  drive  consistent  sales.  Also  focused  on  all  season products along with seasonal products.

Targeted Campaign Optimization:

Designed segmented campaigns across Sponsored Products, Brands, and Display to optimize CPC and attract high-intent traffic.

Backend Keyword Optimization:

Used  Helium  10  for  keyword  and research enhancing organic visibility, optimization  traffic.

Dynamic Ad Spend Reallocation:

Dynamically  adjusted  budgets,  boosting  high-performing campaigns  and  using  AI-based  dayparting  with  Pacvue  to control spend during low-conversion periods.

Upriver Strategy - Amazon

Listing Optimization:

Improved product listings with high-quality images, SEO-driven descriptions, and A+ Content to increase visibility and click-through rates.

Data-Driven Strategy:

Regular performance analysis refined strategies, optimizing campaigns, pricing, and inventory based on key metrics like CTR, CVR, and ACoS.

Inventory Management:

Recommended optimal inventory levels to minimize storage costs, leveraging demand forecasting and stockouts.

Customer Engagement:

Enhanced customer service with quick management, responses, and reviews, increasing brand credibility.

Upriver Strategy - Amazon

Amazon DSP Integration:

Leveraged DSP to retarget shoppers, build brand recall, and reach new audiences through lookalike targeting.

Budget Shift Across Ad Types:

Reallocated budget from low-performing Sponsored Products to high-ROI Sponsored Brands, Display, and DSP campaigns for better returns.

Continuous Optimization:

Weekly A/B testing and real-time adjustments ensured cost- efficiency and improved performance.

Brand Store Revamp:

Redesigned the Amazon Brand Store for better navigation, enhancing customer experience and boosting conversions.

Upriver Strategy - D2C

Seasonal & Festive Strategy:

• Festive Promotions: Leveraged events  like the Great Indian Festival, Diwali and New Year with discounts & offers.
• Discount Bundling: Introduced limited-time bundles to boost sales and increase AOV by 30%.

D2C Website Optimization:

• UI/UX Enhancements: Reduced bounce rate by 30% and improved conversion rates by 25% through detailed audit and CRO.
• Trust Signals: Integrated product origin stories, testimonials, and certifications to boost credibility.

Upriver Strategy - D2C

Ad & Targeting Optimization:

Creative  Ads  &  Influencer  Marketing:

Shifted from static ads to storytelling videos, increasing engagement by 35%. Worked with Micro influencers to create marketable content.

AI & ML Targeting:

Leveraged machine learning to improve audience targeting and reduce CAC.

Customer Retention Strategy:

Multi-Channel Retargeting: Used WhatsApp, Email, SMS, and push notifications, leading to an 18% increase in retention.

Loyalty Boosting:

Implemented personalised exclusive offers to enhance recommendations and repeat purchases.