The e-commerce channel is hyper competitive and requires a solid foundation and plan. We at Upriver, assist you to strategize your online business, setting you up for success. Whether you are an existing brand, now wanting to launch and grow online, or a manufacturer or trader wanting to create an online first D2C brand, we support you end-to-end.
Conduct a digital shelf competitive analysis and estimate the potential for your brand.
Market and customer intelligence and further segmenting and profiling target audiences.
Analyze competitive pricing, measure price elasticity of demand, and dial in a pricing strategy that drives top line and bottom-line growth.
Understand the unit economics of your products, keeping in mind key factors including marketplace fees, logistics, taxes, returns etc.
Brands that have aspirations to expand into new channels and geographies can benefit from our experience of selling extensively in the global markets. We help you build a go-to market strategy and narrow down your choices for a successful launch.
Comprehensive e-commerce strategy with a well-defined roadmap for launch and growth, including phasing of e-channels.
Define internal capabilities required to manage and grow the e-commerce business.
Make elaborate projections on investments and expenses, to ensure that you have allocated the required resources.
Identify and recommend agencies who you can partner with for various things on your e-commerce journey.
E-commerce is extremely competitive, and each channel has its own nuances. A well-researched strategy helps you select the right channels and avoid high spending on unproductive efforts.
It takes up to 4 weeks. The process includes research on category & competition, cost economics, value chain, defining positioning, assortment, and pricing.
Yes, Strategy development is led by senior consultants with extensive experience in launching and scaling e-commerce brands. They continuously analyze market trends and dynamics to shape informed, growth-focused strategies.
Yes. We help brands evaluate channels, customer segments, unit economics and market demand to decide the best path—whether marketplace, D2C, or a blended approach.
