24-May-2022

Performance Marketing Manager

Account Management

Position: Account Management
Experience: 1- 5 years’ experience of Amazon Marketing- Graduates, Post Graduates, B Tech, MBA
Location: Gurgaon

About Upriver Ecommerce

Upriver Ecommerce LLP is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales on their own website as well as on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Paytm, Snapdeal, Shopclues, Milk Basket, Big Basket, Grofers etc.
Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients, our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We are online arm of our client’s organization and our account managers remain fully accountable to our clients.

Position Summary

Upriver Ecommerce is looking for a suitable candidate to manage performance marketing on marketplaces like Amazon and Flipkart. You will be responsible for building and executing advertising strategies on marketplaces that drive scalable and sustainable growth. You will be setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts. The candidate should have sound knowledge of amazon seller central and vendor central and a proven track record of scaling up businesses with lower ACoS.
The Performance Marketing Manager will be handling a team of 3-5 executives/associates and managing multiple clients. He will be reporting to Upriver’s leadership team. The profile requires direct interaction with senior members of the client team; the candidate should hence have a mature and strategic outlook and in-depth understanding of advertising strategies across the funnel.

Responsibilities:

  • Understanding the client and their business from a holistic and strategic perspective.
  • End-to-end advertising management on marketplaces, ensuring scale and at minimum ACoS.
  • Provide complete and accurate data in weekly reports. Reporting to the clients and updating Account Managers on a weekly basis with updates, plans recommendations, and insights.
  • Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
  • Manage and guide the team with best-proven practices for maximum efficiency.
  • Continuously track changes and enhancements happening at the marketplaces to be able to offer superior, knowledge based solutions to the clients. Should be fully aware of new features, techniques etc. introduced by the marketplaces.
  • Prepare and present plans and deliver results to the clients.
  • Define processes and ensure process adherence.
  • Hire and train the staff as require. Assist in development of training modules/ material.
  • Lead the appraisal process for the staff and ensure team motivation.
  • Assist in acquisition of new clients wherever required. Cross sell/ Upsell to the existing clients.

Perks & Benefits:

  • Chance to work directly with the founders, veterans in the consulting and e-commerce.
  • Get to work on high impact clients, generating crores in revenue on marketplaces.
  • Open culture with a plethora of opportunities to work and contribute in various other areas including business development, content, and advertising.
  • Chance to assume higher level roles on great performance.
  • Great incentive structure – performance led rewards.
  • Guaranteed Friday evening office parties.

CTC – Rs 5-9 Lacs p.a. based on experience + Incentives (as per company norms)

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