From Visibility to Velocity: Scaling a Himalayan Wellness Brand to 35× Sales Growth with Optimized TACoS

Despite offering unique, high-quality products, the brand faced several challenges typical of new entrants in competitive online marketplaces.

Challenges

Limited Visibility: As a new player, My Pahadi Dukan struggled to reach potential customers on competitive platforms like Amazon.
Low Brand Awareness: Customers were unfamiliar with the brand and its Himalayan value proposition.
Operational Gaps: Managing listings, advertising, inventory, etc required marketplace expertise that the internal team did not possess.
Revenue Growth Constraints: Despite offering high-quality products, sales volumes remained modest. The brand needed a structured, data-driven strategy to scale revenue efficiently and sustainably.

Listing Optimisation: Improved product pages and organic visibility through AI-driven SEO using high-search-volume keywords across titles, bullet points, and descriptions.
Creative Content Development: Created compelling A+ content, lifestyle images, videos, Brand Store, and Brand Story to effectively communicate the brand’s unique value proposition.
Advertising Management: Launched and optimised targeted ad campaigns using an AI-driven ads management tool, incorporating day-parting bids to improve spend efficiency and overall RoAS.
Fulfilment & Inventory Management: Tracked daily SKU-level sales to plan FBA shipments and replenishment in advance, and analysed state-wise demand to activate additional FBA locations in high-demand regions for faster deliveries.

Conducted in-depth market research to identify high-demand Himalayan wellness products.
Analysed competitor listings, pricing, and customer reviews to shortlist high–growth-potential SKUs.
Selected unique, organic, and authentic products aligned with My Pahadi Dukan’s brand values.
Prioritised SKUs for launch based on search volume, category trends, and ROI potential.

Campaign Execution: Launched AI-driven advertising campaigns focused on maximizing product visibility, quality traffic and driving higher-quality conversions.
AI Bid Optimization: Leveraged AI-powered ads automation with dynamic bidding to continuously optimize budgets, prioritize top-performing campaigns, and minimize inefficient ad spend.
Full-Funnel Strategy: Implemented a comprehensive full-funnel approach across discovery, consideration, and conversion stages, resulting in higher impressions, increased clicks, and a strong click-through rate (CTR), ultimately accelerating conversion rate (CVR) growth.
Performance Improvement: Delivered measurable performance gains, with CTR improving from 0.22 to 1.1 and CVR rising from 2.11% to 17.26%, indicating significantly higher-quality traffic and stronger purchase intent.

CREATIVE CONTENT DEVELOPMENT

Created high-quality banners, feature cards, and A+ style creatives to enhance product listings and elevate overall customer perception.
Developed consistent and engaging brand storytelling aligned with Amazon Storefront themes, ensuring a clear, cohesive, and memorable brand identity.
Highlighted key product features, benefits, and value propositions to support higher consideration and enable informed purchase decisions.
Designed comparison cards, lab test reports, feature highlights, and conversion-focused visuals to simplify product understanding and improve conversion rates.
Planned and executed monthly content themes aligned with Amazon deals, seasonal events, and keyword trends to boost visibility and relevance.

SOCIAL MEDIA

Launched and scaled the account from zero with a strong, consistent brand identity.
Managed daily posting and community engagement to drive active interactions and increase engagement.
Created engaging reels, carousels, and interactive content to boost reach.
Used insights, hashtags, and trends to grow followers organically.
Collaborated with influencers and real users for authentic product advocacy.
Ran paid ads to amplify event-related posts and reels, increasing reach and engagement.