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Case Study
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Personal Care D2C brand, revenue of ₹7 Crores+ generated since onboarding in Aug 2024 at 4x+ ROAS.
Problem Statement:
The brand was facing challenges in:
- Scaling aggressively while maintaining a sustainable ROAS
- Market positioning in the competitive personal care category
- Building a consistent creative pipeline for customer engagement
About the Brand:
- High-quality personal care products with AOV of ₹1900+
Growth with Adscrey:
- Generated a total revenue of ₹7 Crores+ since onboarding
- Successfully launched a new product line in Feb 2025, achieving ₹10 Lakh in just 2 days
- Built a strong retention marketing & Email campaigns, driving consistent repeat orders
Fashion D2C Brand – scaled to ₹21 Crores+ revenue in 12 months at 4.5x ROAS
Problem Statement:
The brand was struggling with:
- High customer acquisition costs
- No clear funnel strategy (TOF–MOF–BOF)
- Low repeat purchases & poor retention
- Inefficient creative testing
About the Brand:
- Ethnic wear products with AOV of ₹1800
Growth with Adscrey:
- Brand onboarded in April 2024 at ₹5L/month revenue → scaled to ₹1.75 Cr/month in 12 months
- Generated total revenue of ₹21+ Crores since onboarding
- Returning customer rate improved from 12% to 32% in 9 months
Personal Care D2C brand, revenue of ₹7 Crores+ generated since onboarding in Aug 2024 at 4x+ ROAS.
Problem Statement:
The brand was facing challenges in:
- Scaling aggressively while maintaining a sustainable ROAS
- Market positioning in the competitive personal care category
- Building a consistent creative pipeline for customer engagement
About the Brand:
- High-quality personal care products with AOV of ₹1900+
Growth with Adscrey:
- Generated a total revenue of ₹7 Crores+ since onboarding
- Successfully launched a new product line in Feb 2025, achieving ₹10 Lakh in just 2 days
- Built a strong retention marketing & Email campaigns, driving consistent repeat orders
