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A deep dive into the journey of each brand — the challenges, growth targets, strategies deployed, and the final numbers achieved.
A well-established brand in the beauty and skincare industry, this brand is known for its dedication to natural ingredients and scientifically-proven formulations. With an extensive range of products spanning skincare, hair care, and wellness, the brand is committed to promoting healthy, glowing skin. Owned by a leading Indian FMCG conglomerate..
This cookies brand is a fast-growing player in India’s premium cookies and chocolates market, dedicated to delivering authentic, high-quality flavors through its diverse product range. Partnering with Upriver, the brand aimed to scale its presence across marketplaces and strengthen its D2C business while staying true to its core values of authenticity..
India’s F&G retail sector, valued at USD 730 billion, is rapidly growing through online retail’s convenience and tech advances. Key platforms like Blinkit, Zepto, Bigbasket, and JioMart aim to expand efficiently and exponentially leveraging tech trends. Opportunities lie in diversification, new market targeting, and robust supply chains..
The brand within India's organic and sustainable (CPG) market is committed to providing consumers with farm-fresh, chemical-free produce directly from local farmers. By fostering strong partnerships with these farmers, the brand upholds fair trade practices while advocating for healthy and sustainable living.Despite its mission, the strong brand encountered challenges..