Overview

Upriver Ecommerce Started Working With Suganda, A Skin Care Brand, To Launch The Brand On Amazon And Other Marketplaces And Scale-Up Revenues Sustainably. This Resulted In A 3,669% Increase In Amazon Sales For Suganda.

Initial Situation

  • The client was the very first player to introduce the single-ingredient serums in the Indian market and enjoyed a loyal base of customers.
  • They wanted to tap the existing customer base on Amazon and improve the brand’s reach.
  • Our client, a skin care brand, was initially sold through its own website.
  • When the digital economy was booming during covid-19 times, the client decided to expand its online presence and approached Upriver to help them manage marketplaces.

Challenges

  • Dynamic competitive environment with new players launching brands every month.
  • High pricing compared to close competitors.
  • Generic keywords in the category were highly competitive.

Upriver Strategy

Marketplace Strategy

  • Upriver team understood the competitive landscape and came up with a short-term and long-term strategy to smoothly navigate the brand on Amazon.
  • The plan detailed a complete strategy around pricing, content, reviews, warehousing and advertising for smooth execution.

Content

  • Added top-performing, hyper-relevant keywords to the title and backend search terms.
  • Highlighted each product’s unique value proposition (UVP).
  • Focused on benefits, not features of each products.
  • Made sure to include the Acquis brand name throughout content.

Artificial Intelligence Driven Advertising

Given The Client Had A Range Spread Across Multiple Categories, The No. Of Campaigns Increased Dramatically. Hence, It Made Sense To Run The Campaigns Through An AI Backed Software That Could Adjust Bids In Real-Time.

Results

Sales Growth of 2,200% in Just 6 Months

In Just 6 Months, Suganda Managed To Increase Their Sales By 2,200% Through Upriver’s Listing Optimisation, Advertising Strategies, And Customer Service Management. Upriver Continues To Work Alongside Suganda To Ensure Even Higher Growth For The Future.

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