Marketplace Onboarding & Brand Launch

Each marketplace has a unique customer base and niche. Upriver will assist its clients onboard relevant marketplaces, post a due diligence on the feasibility of the client’s products on the marketplace.

  • Brand registration, bank account setup, GST, tax codes, 3rd party logistics and FBA setup

  • Select right set of products by using our industry knowledge, syndicated research and history on operational accounts

  • Easy listing of products across multiple marketplaces by using proprietary tech-tools

  • Maintain an optimized product catalogue by identifying content mismatches, SEO optimisation, managing tickets/cases, parent-child categorization

Business Scale-up & Revenue Maximization

Upriver will set the stage to support your revenue growth on marketplaces. Our team of expert marketplace consultants will steer you towards success.

  • Actively track online prices, identify pricing sweet spots and ensure competitive pricing

  • Management of PPC, DSP and other Advertising Campaigns on leading marketplaces

  • Subscribe and leverage lightning deals, deals of the day, festive deals etc.

  • Review automation, negative review management, customer queries management & inventory management

Reporting, Account Health & Claims Management

Your account health is imperative to success in the competitive marketplace scene. Each marketplace has a unique set of metrics that they monitor and assess. Upriver maintains these metrics and bolster the same in the right direction.

  • Weekly and monthly reporting including Dashboards and MIS reports to improve visibility

  • Daily monitoring including managing suppressed/blocked ASINs, policy or compliance violations, reminders before SLA breaches

  • A comprehensive account health track report on a periodic basis, along with suggestions to improve the same

  • MAP violations, unauthorized sellers and claims management facilitation

Case Studies

Select Case Studies

Among Top 3 brands in the lingerie category within 9 months of launch

Preeti Gupta CBO, Nykaa Fashion

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Sales Growth of 2,200% in Just 6 Months

Bindu Amrutham Founder, Suganda Skincare

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50% reduction in cost of advertising in first month of working with Upriver

Jinnie Austin Brand Manager at Namshi

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250% sales increase within 4 months of working with Upriver

Sakshi Munjal

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Improved Asset utilisation of warehouses to a sustainable level within 2 months of launch on local shops.

Jinnie Austin

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Category bestseller within 2 months of working with Upriver

Nidhi Gherwada

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Among the fastest growing Personal hygiene brand having raised Pre-Series A in June 2022.

Ishan Grover CEO & Founder

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Testimonials

What Our Clients Says

For Amazon we trust Upriver. The team is supportive and result oriented. They make sure to do anything and everything in their power to bring in the desired results for the client. We highly recommend Upriver as a go-to agency for all your marketplace needs.

Bindu Amrutham,
Founder, Suganda Skincare

Their understanding of different marketplaces including other aspects of the e-commerce equation including warehousing, payments etc. is exceptionally strong. Highly recommend using them if you are launching a brand on Amazon and have aggressive growth plans.

Preeti Gupta,
CBO, Nykaa Fashion

We had a very bad experience with previous channel management companies not being able to handle our marketplace accounts, or rather messing it up. Upriver team rehauled the accounts and deployed a highly skilled team, providing a quick solution to our issues. We thank the Upriver team for being very responsive and professional in their approach.

Ishan Grover,
CEO, Svish on the Go

The team is dynamic and responds very quickly to any issues or queries, which sets them apart from other channel management companies. We have seen our account multiply with our collaborative efforts.

Harsh Vardhan,
CEO, Acuro Organics

Upriver team helped us in improving our sales on both Amazon & Flipkart by 200% M-o-M. We are extremely satisfied with the commitment that they have shown in growing our marketplace business.

Shashwat Goyal,
Marketing Director, Pure Luxuries London

Our Blog

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What is the Amazon Account Health Page?

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Amazon SEO – Does it really help you rank on Amazon?

If you are reading this article, we are sure that you are among the thousands of sellers who are struggling to rank their products on Amazon and scratching their heads to find the possible way of organically ranking your products… Lean More
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Should you sell through Amazon FBA?

In layman terms, FBA or “Fulfilment by Amazon” is a storage and fulfillment model where the products are stored in Amazon’s warehouses and delivered via Amazon’s distribution network. But FBA is more than just a delivery model for a seller.… Lean More
Need Help

FAQs

Each marketplace is different. Brands need a strategy that factors in these differences and a team to put that strategy to work. That’s where an account manager comes in. Our Account Managers act as an extension of your team, manage your day-to-day business on marketplaces, and maximize your revenue and margin potential.

Each Account Manager has a qualified team that has experience of working on multiple marketplaces and growing client accounts. They are also backed by our Data Analytics and Advertising teams, which have functional expertise in their respective areas.

Account Managers are directly supervised by our leadership team that remains very hands-on and paranoid about client success.

Well, for multiple reasons. Following are the top 5 reasons:

  • Skilled people are hard to get and it will take time to build a team. With Upriver, you start immediately.
  • The skills required are varied and hence it is not a single person but a team that you need to hire. This could be very costly; Upriver will provide you with a skilled team in a fraction of the cost.
  • The team also needs best in class tech tools, access to which is extremely expensive. Since Upriver is able to spread the cost over multiple accounts, it becomes much more cost effective for our brand partners.
  • The experience of our brand managers spreads across multiple brands across categories. Thus, they are able to bring in industry and category insights that your own team managing a single brand may not have.
  • Our leadership team also has extensive experience of strategy and execution in ecommerce, having launched and grown multiple consumer brands. Upriver thus brings to you a unique combination of strategic and execution expertise.

Upriver services the following Indian and International marketplaces :

Indian Marketplaces – Amazon, Flipkart, Ajio, Nykaa, Myntra, Big basket, CRED

International Marketplaces – Amazon, Namshi, Noon, Zalora, Zalando, Walmart

Yes. Upriver is registered under Amazon Service Provider Network (SPN). You can visit our page to verify the same – https://cutt.ly/LGSvumL

The brand needs to take care of the warehousing, Photography, account reconciliation, brand communication and creatives. However, for all the given services we have trusted agency partners that can provide the above mentioned services.

The team comprises a team leader, an account manager and an advertising manager. The team leader is responsible for the overall strategy deployment and keeping the milestones in check for the brand. Account managers are your point of contact and would be the go to person for all operational matters on the account. Advertising manager would work closely with the account manger to drive qualified traffic to our listings to grow both organic and inorganic sales over time.

  • Team leader – 5 plus years of experience
  • Account manager – 3 plus years of experience
  • Advertising manager – 3 plus years of experience

Clients can escalate any matter to the team leader on email, Whatsapp or a phone call. If the client is not satisfied with the team leader’s action, they can further escalate the matter to the senior management and the same would be taken up within 48 hours.

No. The client has to allocate a separate budget for advertising on the platform. Upriver’s fee is exclusive of any marketing budget.

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