Email, SMS marketing remains one of the best ROI-focused marketing strategies due to its low-risk, high-reward avenue for businesses to grow their digital community while also deepening their consumer relationships.
Use of automation tools to send Email, SMS, Whatsapp and web-push based on actions, subscriptions, lapses, product purchases or offer code redemptions the users made
Segment your customer file to execute robust multichannel retargeting and loyalty programs that can extract greater LTV out of existing audiences.
Leverage conversational SMS and email marketing that feels personal, delights customers, and helps reduce subscription churn and drive more revenue
Services include Custom Strategy, Custom Template Design, Email Automation, Content Creation, Monthly Reporting and Analysis & List Building
Just driving more traffic to the website is not good enough unless we are able to convert this traffic into actual paying customers. CRO is the science and art of getting a higher % of visitors to take action and convert them into paying customers.
In-house experts conduct user behaviour analysis, audit of marketing channels to assess traffic volume and quality, sales funnel, website UI & UX to understand what levers need to be tweaked to improve conversions
Our experts also do Click Map analysis, A/B and multivariate testing using best in class tech tools, to improve key metrics in the conversion funnel
Proven and tested CRO methodology aims at Increasing Sales, Reducing CAC, Improving Conversions, Improving RoAS (Return Over Advertising Spends)
DTC Website not only is a tool for online sales but also a very important shopper engagement tool in today’s digitally native world. The Upriver team along with its brand partner’s tech team will implement the changes based on Upriver’s advice.
Strategic planning of conversion funnels is the first step in our web design journey to propel users further through the funnel and facilitate the conversion process.
Our experts develop your user personas and run thorough research to ensure your web design attracts and retains your target market.
UI/UX planning is an iterative process which evolves in response to your users’ preferences and on-site activities. We use relevant tools to make data-driven design decisions to optimize the paths to conversion.
Authentic and True-to-Brand Look & Feel from wireframes to CTA buttons. Our experts ensure that each element of your web design is true to your unique identity.
Preeti Gupta CBO, Nykaa Fashion
Jinnie Austin Brand Manager at Namshi
Jinnie Austin
Ishan Grover CEO & Founder
No. The client has to allocate a separate budget for advertising on the platform. Upriver’s fees are exclusive of any marketing budget.
CRO is a project based work which takes around 2-3 months to complete eventually leading to improvement in conversion rates on your webstore.
