Retention Marketing

Email, SMS marketing remains one of the best ROI-focused marketing strategies due to its low-risk, high-reward avenue for businesses to grow their digital community while also deepening their consumer relationships.

  • Use of automation tools to send Email, SMS, Whatsapp and web-push based on actions, subscriptions, lapses, product purchases or offer code redemptions the users made

  • Segment your customer file to execute robust multichannel retargeting and loyalty programs that can extract greater LTV out of existing audiences.

  • Leverage conversational SMS and email marketing that feels personal, delights customers, and helps reduce subscription churn and drive more revenue

  • Services include Custom Strategy, Custom Template Design, Email Automation, Content Creation, Monthly Reporting and Analysis & List Building

Conversion Rate Optimization

Just driving more traffic to the website is not good enough unless we are able to convert this traffic into actual paying customers. CRO is the science and art of getting a higher % of visitors to take action and convert them into paying customers.

  • In-house experts conduct user behaviour analysis, audit of marketing channels to assess traffic volume and quality, sales funnel, website UI & UX to understand what levers need to be tweaked to improve conversions

  • Our experts also do Click Map analysis, A/B and multivariate testing using best in class tech tools, to improve key metrics in the conversion funnel

  • Proven and tested CRO methodology aims at Increasing Sales, Reducing CAC, Improving Conversions, Improving RoAS (Return Over Advertising Spends)

UI/UX Optimization

DTC Website not only is a tool for online sales but also a very important shopper engagement tool in today’s digitally native world. The Upriver team along with its brand partner’s tech team will implement the changes based on Upriver’s advice.

  • Strategic planning of conversion funnels is the first step in our web design journey to propel users further through the funnel and facilitate the conversion process.

  • Our experts develop your user personas and run thorough research to ensure your web design attracts and retains your target market.

  • UI/UX planning is an iterative process which evolves in response to your users’ preferences and on-site activities. We use relevant tools to make data-driven design decisions to optimize the paths to conversion.

  • Authentic and True-to-Brand Look & Feel from wireframes to CTA buttons. Our experts ensure that each element of your web design is true to your unique identity.

Case Studies

Select Case Studies

Among Top 3 brands in the lingerie category within 9 months of launch

Their understanding of different marketplaces including other aspects of the e-commerce equation including warehousing, payments etc. is exceptionally strong. Highly recommend using them if you are launching a brand on Amazon and have aggressive growth plans.

Preeti Gupta CBO, Nykaa Fashion

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Sales Growth of 2,200% in Just 6 Months

Upriver Ecommerce started working with Suganda, a skin care brand, to launch the brand on Amazon and other marketplaces and scale-up revenues sustainably.

Bindu Amrutham Founder, Suganda Skincare

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50% reduction in cost of advertising in first month of working with Upriver

Upriver started working with Hamleys (Reliance’s subsidiary), one the biggest retailer of toys across the world, to reduce their cost of advertising and simultaneously improve sales on the marketplace.

Jinnie Austin Brand Manager at Namshi

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250% sales increase within 4 months of working with Upriver

Upriver Ecommerce started working with Sashaa World, one the largest exporter of home decor products, to uplift the brand’s revenue on Amazon.in through a mix of operational strategy and innovative marketing.

Sakshi Munjal

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Improved Asset utilisation of warehouses to a sustainable level within 2 months of launch on local shops.

With Amazon business contributing significantly, it improved Asset utilisation of various warehouses to a more sustainable level within 2 months of launch on local shops.

Jinnie Austin

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Category bestseller within 2 months of working with Upriver

Upriver Ecommerce started working with Soul & Scents, one the largest exporter of Essential Oils and Luxury Fragrance products to improve sales on Amazon.in keeping profitability in mind.

Nidhi Gherwada

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Testimonials

What Our Clients Says

For Amazon we trust Upriver. The team is supportive and result oriented. They make sure to do anything and everything in their power to bring in the desired results for the client. We highly recommend Upriver as a go-to agency for all your marketplace needs.

Bindu Amrutham,
Founder, Suganda Skincare

Their understanding of different marketplaces including other aspects of the e-commerce equation including warehousing, payments etc. is exceptionally strong. Highly recommend using them if you are launching a brand on Amazon and have aggressive growth plans.

Preeti Gupta,
CBO, Nykaa Fashion

We had a very bad experience with previous channel management companies not being able to handle our marketplace accounts, or rather messing it up. Upriver team rehauled the accounts and deployed a highly skilled team, providing a quick solution to our issues. We thank the Upriver team for being very responsive and professional in their approach.

Ishan Grover,
CEO, Svish on the Go

The team is dynamic and responds very quickly to any issues or queries, which sets them apart from other channel management companies. We have seen our account multiply with our collaborative efforts.

Harsh Vardhan,
CEO, Acuro Organics

Upriver team helped us in improving our sales on both Amazon & Flipkart by 200% M-o-M. We are extremely satisfied with the commitment that they have shown in growing our marketplace business.

Shashwat Goyal,
Marketing Director, Pure Luxuries London

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FAQs

No. The client has to allocate a separate budget for advertising on the platform. Upriver’s fees are exclusive of any marketing budget.

CRO is a project based work which takes around 2-3 months to complete eventually leading to improvement in conversion rates on your webstore.

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