Strategy & Growth Marketing


Position: Manager
Experience: 3-6 years in D2C Strategy & Growth Marketing
Location: Gurgaon

About Upriver Ecommerce

Upriver Ecommerce LLP is a tech-enabled online channel management company that works with brands and retailers to manage and accelerate their online sales on their own website as well as on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Paytm, Milk Basket, Big Basket, Grofers etc.
Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients, our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We are online arm of our client’s organization and our account managers remain fully accountable to our clients.

Position Summary

We are looking for an experienced Growth Marketing Manager with a history of driving business growth for direct-to-consumer brands on their own website. The person should be a hustler with a real passion for e-commerce and always ready to get his hands dirty and learn new things. One thing we promise is a steep learning curve and immense growth opportunitiesif you have the willingnessto learn, assume responsibilities and have an entrepreneurial bent. We’re looking forself-driven professionals who have a single minded focus on growing direct-to-consumer brands.


  • Create & deliver growth plans for the brand’s D2C platforms and take onus of D2C business delivery.
  • Oversee operation of D2C websites, app(s), content platform(s) and any other digital D2C initiatives.
  • Lead digital performance marketing through Facebook, Google, Native Ads etc., along with organic, direct and affiliate sources of revenue and traffic.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs).
  • Analyze data from A/B tests to provide insights, meaningful suggestions and recommendations.
  • Deliver customer delight through on-site and off-site interventions.
  • Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
  • Work with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives.
  • Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.
  • Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands.

Perks & Benefits:

  • Competitive Salary.
  • Great incentive structure – performance led rewards.
  • Chance to work directly with the founders, veterans in the consulting and e-commerce.
  • Fast-track career growth. Chance to assume higher level roles on delivering good performance.
  • Get to work on high impact clients, generating crores in revenue on marketplaces.
  • Open culture with a plethora of opportunities to work and contribute in various other areas including business development, content, and advertising.
  • Guaranteed Friday evening office parties.

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