The ecommerce channel is hyper competitive and requires a solid foundation and plan. We at Upriver, assist you to strategize your online business, setting you up for success. Whether you are an existing brand, now wanting to launch and grow online, or a manufacturer or trader wanting to create an online first DTC brand, we support you end-to-end.
Conduct a digital shelf competitive analysis and estimate the potential for your brand
Market and customer intelligence and further segmenting and profiling target audiences
Analyze competitive pricing, measure price elasticity of demand, and dial in a pricing strategy that drives top line and bottom-line growth.
Understand the unit economics of your products, keeping in mind key factors including marketplace fees, logistics, taxes, returns etc.
Brands that have aspirations to expand into new channels and geographies can benefit from our experience of selling extensively in the global markets. We help you build a go-to market strategy and narrow down your choices for a successful launch
Comprehensive ecommerce strategy with a well-defined roadmap for launch and growth, including phasing of e-channels
Define internal capabilities required to manage and grow the ecommerce business
Make elaborate projections on investments and expenses, to ensure that you have allocated the required resources
Identify and recommend agencies who you can partner with for various things on your ecommerce journey
E-commerce is extremely competitive and each channel has its own nuances. It is imperative to have a thought through strategy, else you will end up with suboptimal results and high spends. Understanding which channels offer a good market for your product, detailed research and analysis of the market, competitors, products, prices channel cost etc. will help us evaluate which channels will work best for your brand.
It takes anywhere between 4 to 8 weeks to get the strategy drafted. This includes multiple brainstorming sessions with the client team, research and analysis on category and competition, detailing the cost economics etc. Our team of consultants conducts a detailed analysis of your brand positioning, products, assortment, pricing, target customers, market segments, competitors and value chain to create a robust strategy to launch the brand and accelerate business revenues and margins.
Strategy Development is done by our senior team with extensive experience in brand building, ecommerce and omnichannel retail. Our senior team has been a part of conceptualization, launch and growth phases of some of the leading brands in the market and continuously tracks the market to understand the pulse.
We have no role in the product development and design stage.
We can help you evaluate categories and subcategories and further do a comparison across a range of metrics and qualitative parameters including unit economics, customer acquisition cost, average customer lifetime value, average order values, entry barriers, competition to derive a category that seems lucrative. However, we would not be able to guide the brand on what exactly to create as an end product.
Yes. When evaluating the online landscape, we define a step-by-step channel strategy for you to launch, test and scale your business.
